Sponsoring this film is a rare opportunity to record in history the beginning of activities directed to the third sector, inspired by methods developed in the 18th century, for the first time officially used in Brazil.
When we watch a good movie, we are immediately led to believe that this is true, especially when it is based on real facts.
Excited, we experience what we witness. Thus, when a brand is carefully positioned in a film, it naturally connotes its existence in reality, in everyday life. For the spectator, that mark becomes reference of that product to its own reality.
Sponsoring film is an experience that reflects the maturity of a company. It transports the company to a status of nobility as it comes to exist within an art of such complexity and sensitivity.